Brand identity and website for stylish new student apartments

A new complex of student apartments required a striking new visual identity and website to promote availability.

Shoemakers is a high-quality addition to the area’s available student accommodation. The contemporary gated development offers concierge service and 24/7 security – all within a 10-minute walk of Norwich’s University of East Anglia.

We interviewed students looking to privately rent space with friends or by themselves to understand their needs and concerns. The research showed the biggest audience would be second-year students looking for modern, safe living space. They stressed the importance of having up-to-date property availability online.

A striking brand identity was developed on the back of the insight, as well as designs for an easy-to-use website reflecting the development’s modern feel.

The research also informed the site’s content and functionality, that included live availability and booking, which generated quality leads and bookings.